The first worldwide app with webrooming and real time dynamic pricing.
We found, most importantly, those who have our app are making twice as many trips to Walmart, and their spend is 40 percent more. Wanda Young, vice president of media and digital marketing at Walmart.
Augmented Reality Offers (73 percent): Use a smartphone to scan products for special customized offers and promotions in the store.
In-Store Guidance (63 percent): Use augmented reality apps to help locate items on their shopping list in the store. Reviews (57 percent): Use augmented reality apps to receive information about products, such as online consumer reviews or ingredients. Cisco, 2015
In just the last year the majority of shoppers (78%) have participated in webrooming when they look up products online, but then choose to buy them in a physical store. Wiser, 2015
Six from seven retailers saw that customers who had the mobile apps visited stores more frequently each month than those without the apps. Mobile app users visited retail stores 12 more times than those who didn’t use the apps.
Mobile should be woven into the entire organizational strategy, not thought of as just another channel. Forrester, 2015